Our Story
A journey that began with a single camel and a dream to share the magic of the desert.
From a Single Camel to Thousands of Smiles
In 2009, Hassan El-Fassi stood at the edge of the Erg Chebbi dunes with nothing but his family's camel, a deep love for his homeland, and an audacious dream: to share the profound beauty of the Moroccan desert with families from around the world.
What began as one man offering sunset camel rides has blossomed into Families Tours—a curated collection of exceptional desert experiences that have welcomed over 10,000 guests from every corner of the globe.
Our philosophy has never wavered: every family deserves to experience the desert not as tourists, but as honored guests. This belief guides every decision we make, from the Berber families who welcome you to their camps, to the carefully crafted moments that become your most cherished memories.
We don't just show families the desert—we help them feel its ancient rhythm, hear its whispered secrets, and carry a piece of its magic home in their hearts forever.
— Hassan El-Fassi, Founder
Our Core Values
Family First
Every experience is designed with multi-generational enjoyment in mind. From grandparents to grandchildren, everyone finds their moment of wonder.
Authentic Connection
We facilitate genuine exchanges between your family and our Berber hosts, creating cultural bridges that last a lifetime.
Excellence Without Compromise
From the vehicles we use to the meals we serve, every detail meets the highest standards of quality and safety.
Local Empowerment
We employ and train local guides, support Berber families, and ensure tourism benefits the communities we visit.
Creating Magic
We believe in the transformative power of extraordinary experiences. Every tour is an opportunity to create lifelong memories.
Responsible Tourism
We are committed to preserving the fragile desert ecosystem and minimizing our environmental footprint.
Meet Our Team
Born in the Atlas Mountains, Hassan has spent over 20 years guiding families through the Sahara. His warmth and expertise are the foundation of everything we do.
Hassan El-Fassi
Founder & Lead Guide
Fatima ensures every detail of your journey is perfect. Her attention to detail and deep understanding of hospitality excellence set our experiences apart.
Fatima Benhassan
Experience Curator
Mohammed coordinates our fleet, guides, and camp operations. His logistical mastery ensures seamless experiences for every guest.
Mohammed Ait Brahim
Head of Operations